The Approach

Hospitality

Beyond Yelp Reviews: Consider a Secret Shopper

A sharp eye for what’s going on in the golf swing is essential to effective teaching. Bringing that same close attention to the total student experience isn’t easy for most coaches. Here’s how you can do a better job of it.

Read more about Beyond Yelp Reviews: Consider a Secret Shopper
Instructors

Instruction Programming: What to Offer and How to Explain It

Golfers looking to end frustration and truly improve need to be told in a clear way how to start down that path. A long list of programs will confuse and overwhelm them—so hit reset on your teaching “menu” and watch your business improve.

Read more about Instruction Programming: What to Offer and How to Explain It
Technology

Golf software ‘walk-thru’ help

GOLF Business Solutions is rolling out the “Walkme” project within GOLFNOW Central, an easy, intuitive, built-in program for the hands-on learner to accomplish all tasks within the tool’s function tabs.

Read more about Golf software ‘walk-thru’ help
Course Marketing

Boosting events business with GOLF Business Solutions

EagleSticks Golf Club’s Kelly Morrow is boosting his events business with the help of GOLF Business Solutions’ Advanced Marketing Program – or AMP.

Read more about Boosting events business with GOLF Business Solutions
Best Practices

Dynamic pricing during seasonal transitions

The time has passed for letting the calendar dictate pricing. As summer turns to fall, there are proven strategies pointing to demand as the determining factor for rates.

Read more about Dynamic pricing during seasonal transitions
Course Marketing

GOLF Business Solutions’ Advanced Marketing Program (AMP) Extends Reach

The new AMP program leverages technology and marketing expertise to boost ancillary programs – like events – to complement your existing daily fee business.

Read more about GOLF Business Solutions’ Advanced Marketing Program (AMP) Extends Reach
Operator Stories

Medinah’s culinary team delivers at BMW Championship

GOLF Business Solutions shines the light on the impressive performance by the culinary operation at Medinah Country Club during last week’s BMW Championship, also captured by our friends at GOLF Channel’s Morning Drive.

Read more about Medinah’s culinary team delivers at BMW Championship
Course Marketing

Course Marketing Strategies — Cast a More Strategic Net

Every consumer has a certain amount of disposable time. What golf course marketing strategies are you adopting to attract attention and commitment to spend some of those hours with you?

Read more about Course Marketing Strategies — Cast a More Strategic Net
Hospitality

Leveraging course reviews for better business

Courses using authentic descriptors garnered from reviews on GOLF Advisor have a leg up on their competition. Find out why it’s in your best interest to encourage golfers to share their experiences, and read about the tools that will help.

Read more about Leveraging course reviews for better business
Best Practices

Matching tech to your market

Know your brand, know your market. These are basic tenets for any business. Hear how a veteran golf course operator at picturesque Nemadji Golf Club in northern Wisconsin markets, prices and services to expertly cater to his clientele.

Read more about Matching tech to your market