Business-Building at Deer Island with Sports Next for Golf
Customer loyalty can’t happen if people aren’t sampling your product in the first place. That’s why wine shops have tasting events and new moms get a basket of infant-care products as they leave the hospital.
Course Spotlight: Deer Island Country Club with Peter Kokinos, General Manager
We caught up with Deer Island Country Club GM, Peter Kokinos, to talk about the beautiful course in Tavares, FL, situated on the 400-acre Deer Island. Peter spoke with NBC Sports Next’s Lauren Thompson about the challenges they’ve faced the past few years and how partnering with NBC Sports Next grew revenue and booked rounds at this Joe Lee-designed, semi-private course.
The Heath Golf & Yacht Club in Texas Has Taken a Bold Step This Fall
The private club, part of a 787-acre, master-planned resort community of 1,200 luxury homes near Dallas-Fort Worth, recently decided to go against conventional thinking and close each Tuesday, instead of the typical Monday day off. Club Accountant Cindy Williams is in charge of tracking the financial impact of the move through EZSuite, a complete club…
Female Leaders in Golf Raise Their Voices
As the world celebrates the social, cultural, economic and political contributions of all women this month, GolfNow also is recognizing some of the voices closer to home.
Operator Stories: Chris Jones, PGA, Director of Golf at Hawk’s Landing Golf Club at the Orlando World Center Marriott
The Orlando World Center Marriott, which covers 220 acres, including the 18-hole, championship Hawk’s Landing Golf Club, recently went through a renovation to expand the convention center, ultimately requiring changes to holes 10 and 18.
Watch to learn about the renovation and how the Premium Marketing Program helped Hawk’s Landing Golf Club announce their re-opening to the Orlando market.
Operator Stories: David Creighton at Fox Hollow Golf Club
Posting tee times on GolfNow.com and the EZLinks technology was just what Fox Hollow Golf Club needed for the club, their staff, and for their customers. Find out more about how to get started with GolfNow.
Operator Stories: Mike Mooney, Director of Golf, Shanty Creek Resort on How the Pandemic has Impacted Business
Mooney and his staff have learned a lot during the ups and downs of the pandemic in 2020, which entailed a state-mandated closure from March through April followed by a boom of business from June through October. Long-term, the bumpy ride may have been worth it.
Michigan’s Shanty Creek Resorts bounces back
Forecasting budgets for 2021 is no exact science, given the uncertainty surrounding the economy and the coronavirus pandemic, but Mike Mooney, Director of Golf & Club at Shanty Creek Resort in Bellaire, Mich., can’t help but feel optimistic.
Operator Stories: John Cook, GM at Huntingdon Country Club
While the best-maintained greens in the area are reason enough to keep golfers coming back to Huntingdon Country Club, the club’s not one to rest on its laurels. Their decision to renovate an old grill room in a historic section of the clubhouse – and install a Full Swing simulator in the space – also has been a real game-changer this year.
Destination Golf Pivots Strategies During Pandemic
The coronavirus pandemic has been both good and bad for the golf industry. On the plus side, tee times are booked solid. The down side is reduced food and beverage revenue and limitations on how special events can be hosted.