Press Release

NBC Sports Next’s BRS Golf Acquires Albatros Datenservice and Digital Golf Solutions

We’re excited to announce that BRS Golf, the world leader in tee-time management software, has acquired Europe’s foremost golf technology providers, Albatros Datenservice and Digital Golf Solutions. This acquisition will see the creation of an expanded Product & Technology team for NBC Sports Next’s international golf businesses, innovating for customers across the UK, Ireland, mainland Europe, South Africa, and Australia.  

As early as 2024, BRS Golf anticipates bringing Albatros technology solutions to its customers in the UK, Ireland, and Australia, providing a complete golf operations solution including reservations, point-of-sale, CRM, accountancy and hotel integrations, and competition management software with full World Handicap (WHS) integration.  

Brian Smith, Co-Founder of BRS Golf and Head of International Growth & Acquisition for NBC Sports Next Golf, says: “The acquisition of Albatros and Digital Golf Solutions is an incredibly exciting development for BRS Golf…The synergies between BRS Golf and Albatros, and GolfNow and Mygreenfee extend beyond products to strategy, culture, and customer experience. The acquisition is a closely aligned partnership that enhances our mission to continue to develop golf operations systems built specifically for the ever-changing golf market. 

About Albatros Datenservice 

Albatros Datenservice provides technology solutions to golf clubs, mainly in Europe and South Africa, under the brand Albatros, working with 1,500 club partners in 10 countries globally. Albatros’ modular technology offers comprehensive member administration, tournament management, point-of-sale solutions and more.  

About Digital Golf Solutions 

Digital Golf Solutions also owns the Mygreenfee tee time distribution platform. The Mygreenfee website and app allows golfers across Europe to book tee times at course partners across Europe.