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Your partner for technology, services, and solutions that drive your golf business forward.

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Capabilities

The fundamental tools you need to succeed.

The tools from NBC Sports Next do more than just connect you to millions of golfers through our marketplaces; we also have the products you need to manage and grow your golf course operation.

Marketing

Best-in-class tools to tell your course’s unique story.

Our marketing solutions give you the ability to stay in contact with your golfers and keep them coming back time and again.

Golf Course Management Solutions - Consulting

Consulting

The tools you’ll need to manage your brand, expenses, resources and revenue.

Get the most out of our marketplace and technology solutions with the resources to maximize your returns.

Group Purchasing

Our group purchasing program delivers bottom-line savings.

What began as a way to bring our parent company’s buying power to your food and beverage purchases has expanded into new categories, including golf course equipment, golf course agronomy and landscaping, technology, food and beverage and many more.

Golf Course Management Solutions - Group Purchasing

Why choose NBC Sports Next for your Business?

11000 +

Golf course partners worldwide.

3000000 +

Registered GolfNow Users.

850000

Golfer Reviews of 14,750 Courses Worldwide.

955

MM in revenue for course partners in 2022.

The Latest From The The Approach

News

GOLFNOW SETS INDEPENDENCE DAY RECORDS AS GOLF PARTICIPATION CONTINUES TO SURGE IN 2025

July 11, 2025

Industry-Leading Tee Time Booking Service Sees Nearly 13 Percent Increase in Golf Rounds Facilitated on July 4

Operator Stories

From Ease of Onboarding to Reaching More Golfers and Everything in Between, Discover How GolfNow Delivered Scalable, Revenue-driving Solutions for Two Outer Banks Courses.

July 3, 2025

More Than Tee Times: For J.T. Symons, General Manager of both The Currituck Club and Nags Head Golf Links in North Carolina, efficiency is key. With two highly regarded properties to oversee, streamlining operations while enhancing the golfer experience is critical to long-term success. With goals ranging from driving more bookings and reaching more golfers, to freeing up time…

News

GOLFNOW ADDS PRO-SHOP MERCHANDISE SALES TO ITS ADVANCE CHECKOUT FLOW, HELPING BOOST REVENUE FOR GOLF COURSES AND ELEVATE GOLFER BOOKING EXPERIENCE

June 23, 2025

Courses Using GolfNow’s Booking Engine Technology Now Have the Ability to Sell Golf Balls and Rental Clubs, in Addition to Range Balls, Before Golfer Arrival ORLANDO, Fla. (June 24, 2025) – Golf courses using GolfNow’s industry leading booking engine technology now have additional opportunities to capture incremental sales before golfers arrive at their course. GolfNow today…