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Your partner for technology, services, and solutions that drive your golf business forward.

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The fundamental tools you need to succeed.

The tools from NBC Sports Next do more than just connect you to millions of golfers through our marketplaces; we also have the products you need to manage and grow your golf course operation.


Best-in-class tools to tell your course’s unique story.

Our marketing solutions give you the ability to stay in contact with your golfers and keep them coming back time and again.

Golf Course Management Solutions - Consulting


The tools you’ll need to manage your brand, expenses, resources and revenue.

Get the most out of our marketplace and technology solutions with the resources to maximize your returns.

Group Purchasing

Our group purchasing program delivers bottom-line savings.

What began as a way to bring our parent company’s buying power to your food and beverage purchases has expanded into new categories, including golf course equipment, golf course agronomy and landscaping, technology, food and beverage and many more.

Golf Course Management Solutions - Group Purchasing

Why choose NBC Sports Next for your Business?

11000 +

Golf course partners worldwide.

3000000 +

Registered GolfNow Users.


Golfer Reviews of 14,750 Courses Worldwide.


MM in revenue for course partners in 2022

The Latest From The The Approach


The New Era of Golf: New study from NBC Sports Next reveals big insights into golfer attitudes and behaviors

January 19, 2024

NBC Sports Next surveyed more than 4,000 golfers from across the U.S. to find out what’s driving golf’s popularity and participation to all-time highs. Results from its first-ever golf consumer insights study reveal golfer attitudes and behaviors over the past year, as well as motivations influencing their participation in the sport now and into the…


Introducing The ClubBuy Insider

November 28, 2023

A new video series for the latest ClubBuy news Discover the latest news, product updates, and real customer stories in this new video series from ClubBuy and NBC Sports Next, hosted by Lauren Thompson. In this first edition of our new video newsletter series, you’ll learn how courses like yours leverage the purchasing power of…

Best Practices

Save on Everyday Items for your Course with ClubBuy

September 28, 2023

Golf course operators know that the items purchased on a daily basis to keep their course running add up quickly and can have a major impact on yearly budgets. But courses who choose to partner with ClubBuy are experiencing the impact that leveraging NBC Sports’ group purchasing power can have on their bottom line. Saving…