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Your partner for technology, services, and solutions that drive your golf business forward.

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The fundamental tools you need to succeed.

The operations tools from NBC Sports Next do more than just connect you to millions of golfers through our marketplaces; we also have the products you need to manage and grow your golf course operation.


Best-in-class tools to tell your course’s unique story.

Our marketing solutions give you the ability to stay in contact with your golfers and keep them coming back time and again.

Golf Course Management Solutions - Consulting


The tools you’ll need to manage your brand, expenses, resources and revenue.

Get the most out of our marketplace and technology solutions with the resources to maximize your returns.

Group Purchasing

Our group purchasing program delivers bottom-line savings.

What began as a way to bring our parent company’s buying power to your food and beverage purchases has expanded into new categories, including golf course equipment, golf course agronomy and landscaping, technology, food and beverage and many more.

Golf Course Management Solutions - Group Purchasing

Why choose NBC Sports Next for your Business?

11000 +

Golf course partners worldwide.

3000000 +

Registered GolfNow Users.


Golfer Reviews of 14,750 Courses Worldwide.


MM in revenue for course partners in 2020

The Latest From The The Approach


NBC Sports Next for Golf: New Product Names FAQs

June 6, 2023

New product names FAQs

Operator Stories

Business-Building at Deer Island with Sports Next for Golf

March 22, 2023

Customer loyalty can’t happen if people aren’t sampling your product in the first place. That’s why wine shops have tasting events and new moms get a basket of infant-care products as they leave the hospital. 

Press Release

NBC Sports Next’s BRS Golf Acquires Albatros Datenservice and Digital Golf Solutions

December 1, 2022

We’re excited to announce that BRS Golf, the world leader in tee-time management software, has acquired Europe’s foremost golf technology providers, Albatros Datenservice and Digital Golf Solutions. This acquisition will see the creation of an expanded Product & Technology team for NBC Sports Next’s international golf businesses, innovating for customers across the UK, Ireland, mainland…