The New Era of Golf: New study from NBC Sports Next reveals big insights into golfer attitudes and behaviors

NBC Sports Next surveyed more than 4,000 golfers from across the U.S. to find out what’s driving golf’s popularity and participation to all-time highs. Results from its first-ever golf consumer insights study reveal golfer attitudes and behaviors over the past year, as well as motivations influencing their participation in the sport now and into the future.