NBC Sports Next surveyed more than 4,000 golfers from across the U.S. to find out what’s driving golf’s popularity and participation to all-time highs. Results from its first-ever golf consumer insights study reveal golfer attitudes and behaviors over the past year, as well as motivations influencing their participation in the sport now and into the future.
![](https://golf.nbcsportsnext.com/wp-content/uploads/sites/2/2024/01/How-well-do-you-know-your-golfers-600-x-423-px-8.png?w=600)
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The New Era of Golf: New study from NBC Sports Next reveals big insights into golfer attitudes and behaviors
January 19, 2024