Leveraging course reviews for better business

By Brandon Tucker, Managing Editor, GOLF Advisor

At GOLF Advisor, our editorial staff writes expert golf and travel content about courses all over the world. But many of our readers come to see what other golfers – not those in the business but just like them – have to say about a golf experience. It could be to help them plan their next local round or to aid in their next golf trip.

Our five-star ratings logic weights the most recent reviews in order to provide the most accurate reflection possible of the current experience. In 2019, we’re on pace for a record year of course reviews from our community at GOLF Advisor. Since revealing the platform at the end of 2012, we have more than 30 courses that have over 1,000 reviews and more than 2,600 with over 100 reviews! These active courses have a leg up against their peers by providing authentic information on what the facility experience is like. Such a mass of reviews provides golfers with further confidence about whether the experience is right for their next round.

GOLF Advisor sets itself apart from other consumer review platforms because only golf courses are reviewed; you can’t review a car or your dentist here. Also, the other general platforms only have one overall category, so, it’s difficult to truly know how into golf the reviewer is. GOLF Advisor not only has overall category, but SIX subcategories that let the golfer rate everything from conditions to friendliness. And their profile shows how many reviews they’ve written, as well as the option for handicap and age information. Golfers can filter reviews by which players and reviewers are most like them. Useful!

Even the highest-rated courses on our platform receive negative reviews or comments from time-to-time. If what the review said rings true, comment on it using your official GOLF Advisor course account and let them know you are aware of their experience and working on it. It’s also totally within your right and constructive to readers to point out anything in their review that is a misunderstanding, or statements that are factually inaccurate. It’s possible that even if the reviewer is well meaning, they were provided with bad intel or were misled. By having your staff actively engage with customers about what they liked or didn’t like, you are sending a clear message that your facility is looking for any possible ways to improve.

It’s not too late to join in. There are many tools in your arsenal to help encourage golfers to share their experience. Be sure to include a link to your course page in email and social communication. You can also add a ratings widget to your golf course website. Ask your GOLF Business Solutions rep for window decals and other signage. But face-to-face communication is also key! Your pro shop staff, greeters and outside service staff should all be asking for feedback on the experience.

If you have a GOLF Business Solutions booking engine, you can have your rep turn on post interaction emails to trigger a notification to golfers to write a review based on their last visit.

For courses in the north, be sure to take advantage of the last month of peak season to grow your review count, and for courses in the south, prime time is right around the corner! Don’t let the sun set on your chance to receive more reviews!

To learn more about GOLF Advisor, CLICK HERE.