Cloud-Based Technology to Grow Your Business
Discover how golf course tech enhances golfer experience and eases operator workload. Operating a golf course in today’s landscape is a multifaceted endeavor that requires juggling various aspects seamlessly. From maintaining pristine course conditions to delivering exceptional customer service, golf course operators face a myriad of challenges. Industry trends and shifting golfer expectations have raised…
From Beverage Cart to Operations Manager: Merrick Parker’s Legacy of Resilience in Golf
March is Celebrating Women in Golf Month, a time to honor the incredible women who are making a difference in the golf industry. This month, we are proud to spotlight Merrick Parker, Operations Manager at City of Atlanta Golf Courses, whose remarkable journey showcases the power of passion, determination, and leadership. Merrick’s rise from beginner…
2025 Season Opener Checklist: Get your course ready
Spring is here and golf enthusiasts know what that means–a fresh, new season of golf is here! As golfers gather their irons and courses prepare the greens for another great golfing season, we’re here to help set your course up for success. We’ve created a new, free opening checklist so you can ensure a smooth…
Answering the Call: From Player to Owner, Melissa Yeazell Inspires the Next Generation of Women in Golf
March is Celebrating Women in Golf Month, and we’re shining a spotlight on the women making an impact in the sport. Throughout this series, we’re sharing inspiring stories of our course partners and advocates who are shaping the future of golf. From breaking barriers to creating inclusive opportunities, these women are driving change and encouraging…
Leading the Way: How Jennifer Funk Built a Successful Career in Golf
March is Celebrating Women in Golf Month, and we’re shining a spotlight on the women making an impact in the sport. Throughout this series, we’ll share inspiring stories of our course partners and advocates who are shaping the future of golf. From breaking barriers to creating inclusive opportunities, these women are driving change and encouraging…
Breaking the Mold: How Cate Becker is Redefining Leadership in Golf
March is Celebrating Women in Golf Month, and we’re shining a spotlight on the women making an impact in the sport. Throughout this series, we’ll share inspiring stories of our course partners and advocates who are shaping the future of golf. From breaking barriers to creating inclusive opportunities, these women are driving change and encouraging…
Breaking Barriers and Building Community: Course Operator Kyle Demeter’s Journey In Golf
Kyle Lynne Demeter (Right)
How Charlie Yates Golf Course is finding success with ATHENΛ
Hear how ATHENΛ is driving change at Charlie Yates Golf Course. Introducing ATHENΛ–the smartest way to price your tee times. ATHENΛ puts you in control, empowering courses with the smartest and most comprehensive approach to making business decisions. Hear from Charlie Yates Golf Course General Manager, Cameron Lilly, on how ATHENΛ has helped to transform…
GolfNow Announces New Athena Technology for Golf Courses, Ushering in a New Era for Revenue Optimization
Introducing Athena. GolfNow will Showcase Athena Technology This Week at 2025 PGA Show in Orlando.
4 Surprising Golf Statistics All Facility Owners Should Know in 2024
Written by Avery Robertson There’s no denying that the golf industry is experiencing unprecedented growth across various fronts—from on-course play to off-course entertainment, broadcast viewership, and the influence of content creators and influencers. This surge in exposure to the game and golfing world also presents both opportunities and challenges for golf courses and their owners…