The Approach

Technology

Golf course technology meets the Rise of the Rest

The Rise of the Rest Tour visits GOLF Channel to learn more about GOLF Channel’s evolution in the innovation and technology space.

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Operator Stories

National Golf Day Shares Course Operators’ Stories in Washington, D.C.

This year marked the 12th annual National Golf Day and industry leaders participated in a record-high 244 meetings with members of Congress representing 41 states to discuss the game’s economic, social and environmental contributions to society.

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Technology

Experts Discuss Simplicity and Efficiency of G1 Platform

Simplicity and efficiency – music to the ears of operators everywhere when it comes to golf course management. Hear from professionals on the front lines in this video roundtable about how the G1 cloud-based operating platform is creating the optimal golfer experience, while its technology is constantly evolving to meet their needs.

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Instructors

Instruction programs and customer acquisition

If you purchase kibble at a pet superstore you’ll get an email asking you to “rate the experience.” CRM, or customer relationship management, is infiltrating commercial activity ever-deeper—it’s the best way for any business to retain the clientele it has

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Course Marketing

Open for business, early and with emphasis

In cold-weather climates, winter oftentimes ends and then cruelly changes its mind. Golfers who’ve been shoveling sidewalks and rolling puts on the den carpet fondly wish for a start to the season. The courses that do the best job of telling them winter

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Technology

2019 PGA Show – Discover G1

Benefiting from new technologies to become more efficient with the resources that are most important to golf course operators (time and labor) can be as simple as an upgrade. Watch this GOLF Business Solutions Industry Roundtable video – recorded at the 2019 PGA Merchandise Show – to discover what’s available to you.

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Best Practices

Benefiting from competitive data

If you agree that it’s important to know what your competition is doing with their pricing and how much inventory they have at any given time, the question is: How do you get that information?

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Technology

Expanding services reflect the rise of messaging

Texting their way to the tee sheet with new offerings from Answers.

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Best Practices

SEO tips for golf course operators

SEO can be challenging. For those in competitive markets, maintaining a page-one rank on Google can contribute in big ways to the bottom line. The biggest mistake you can make in the SEO equation is doing nothing.

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Best Practices

Successful Operators Use Business Metrics to Find the Clues to Profitability

Revenue-management technology can guide how to optimize additional revenue out of a small-margin business.

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