Largest Sales Force in Golf Serving GolfNow’s 9,000-Plus Golf-Course Partners Around the Globe will be Outfitted in PUMA Gear
ORLANDO, Fla. (Dec. 2, 2020) – GolfNow today announced that PUMA Golf will become its official apparel partner in 2021, launching a two-year marketing agreement between the leader in golf design and style, and the world’s leading golf technology and services company.
As part of the agreement, PUMA Golf will outfit the golf industry’s largest sales team, operating from locations throughout North America, United Kingdom, Republic of Ireland and Australia and servicing more than 9,000 golf course partners in 24 countries.
“It’s exciting to combine two vibrant brands and creatively collaborate with a dynamic partner like PUMA Golf,” said Jennifer Hanson, National Sales Director, Direct-to-Consumer & Sponsorships, GolfNow. “Not only will we highlight the partnership by outfitting our sales team in great PUMA gear, but we’ll also have the opportunity to generate awareness of their innovative designs and cutting-edge technology to our 3.5 million GolfNow users.”
PUMA Golf continues to take golf style to the next level, delivering on-trend, performance- ready apparel, footwear and accessories that help golfers of all levels look their best and play with confidence. The new GolfNow partnership also will provide PUMA with brand exposure across various GolfNow platforms, including GolfNow.com, the largest consumer tee-time marketplace in the world.
“We’re excited to partner with GolfNow as their official apparel sponsor, outfitting their team in the latest PUMA Golf styles,” said Jason Personette, Senior Director U.S. Sales for PUMA Golf. “This partnership with GolfNow will provide increased visibility and awareness around our PUMA Golf gear at a global level and help drive demand among core golfers.”
GolfNow is an innovative technology company that creates seamless ways for golfers and golf courses to better connect. GolfNow operates the largest online tee-time marketplace in the world, offering 3.5 million registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices any time of day. GolfPass members receive special playing perks through GolfNow, including tee time credit and rewards. GolfNow, part of the NBC Sports Group with offices in Orlando, Fla., and Belfast, Northern Ireland, also provides technology, support and marketing services to more than 9,000 golf courses in 24 countries around the world.
About PUMA Golf
PUMA Golf is a corporate division of PUMA, one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. PUMA golf is an inclusive company, promoting game enjoyment for golfers of all abilities, attitudes and styles. The brands portfolio includes sport lifestyle inspired footwear, apparel and accessories. Fusing performance and style, PUMA Golf brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. For more information, visit cobragolf.com/pumagolf.