GOLFNOW and Troon extend tee-time agreement

Troon to promote GOLFNOW as preferred partner to its golf facilities worldwide via new multi-year distribution extension.

NBC Sports’ GOLFNOW recently announced an expanded, multi-year distribution agreement with Troon, which extended preferred partnership status for the world’s largest online tee-time marketplace with Troon facilities worldwide. This announcement came close on the heels of news in December that GOLF Advisor was selected by Troon Golf Vacations to be its official licensee.

Building on nearly a decade-long relationship, Troon will continue to promote and integrate GOLFNOW’s distribution platform, as well selective services to its managed golf courses.

“Both our companies have grown at a rapid pace since we became partners in 2009, and our relationship continues to be as strong and successful as ever,” said Jeff Foster, senior vice president, GOLFNOW. “The value we provide not only helps Troon-managed courses using GOLFNOW to perform well, but also opens up other opportunities within the GOLF and NBC Sports Group universe.”

Foster points to the Troon Golf Vacations partnership as an example. Other examples have included exposure for Troon properties on GOLF Channel shows like Morning Drive and GOLF Advisor Round Trip, as well as opening doors to host GOLF events, including World Long Drive tour events.

“We value our partnership with GOLF Channel, GOLFNOW and all of the channels brought to bear under the NBC Sports Group,” states Bruce Glasco, chief operating officer of Troon. “Our clubs benefit from the exposure, tools and delivery provided as a result of synergies created – from distribution to marketing via our global relationship.”


GOLFNOW is an innovative technology company specializing in golf-related products and services that is creating frictionless ways for golfers and golf courses to better connect. GOLFNOW operates the largest online tee-time marketplace in the world, offering more than 3.5 million registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices any time of day. With offices in Orlando, Fla., and Belfast, Northern Ireland, GOLFNOW also provides technology, support and marketing services to nearly 8,000 golf courses in 26 countries around the world. GOLFNOW is included in the GOLF Business Solutions suite of digital businesses, owned by NBC Sports and managed by Golf Channel, which is available to more than 500 million viewers worldwide.

About Troon

Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf management company providing services at more than 360 locations around the globe, including 280 golf courses at 246 facilities. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages more than 150 restaurants located at golf resorts, private clubs, daily fee golf courses and recreational facilities. With properties located in 35 states and 30 countries, divisions of Troon include Troon Golf, Honours Golf, Troon Privé (the private club operating division of Troon), Troon International and Cliff Drysdale Management. There are currently 60 Troon-affiliated properties featuring 80 golf courses on national and international “Top 100” rankings. Troon-affiliated properties include Bayside Resort Golf Club in Selbyville, Delaware; Kapalua on Maui, Hawaii; Mauna Lani on the Kohala Coast of Hawaii Island; Pronghorn in Bend, Oregon; Lofoten Links in Norway; and Mollymook Golf Club in Australia. For additional news and information, visit, or connect with Troon on FacebookTwitterInstagramGoogle+, BlogPress Room, or subscribe to Troon Golf & Travel.