March is Celebrating Women in Golf Month, and we’re shining a spotlight on the women making an impact in the sport. Throughout this series, we’ll share inspiring stories of our course partners and advocates who are shaping the future of golf. From breaking barriers to creating inclusive opportunities, these women are driving change and encouraging more women to embrace the game in their own way.
Jennifer Funk’s career in the golf industry is a testament to dedication, resilience, and the power of strong leadership. For the past 11 years, she has built a remarkable career at GolfNow, rising through the ranks and showcasing the impact women can have in the industry.
Watch this video to hear Jennifer share her personal insights and experiences, both on and off the course!
A Career Teed Up for Success
Jennifer’s journey began in May 2014, shortly after she graduated from Florida State University. Just two weeks after earning her degree, she joined GolfNow as a Client Support Specialist in the Customer Service Division in Orlando. While this role was an entry point into the industry, it laid the foundation for her career by providing valuable insights into golf operations, customer needs, and business functions.
Her ability to quickly grasp the complexities of the industry, coupled with her commitment to delivering exceptional service, led to her first promotion within six months. From there, Jennifer continued to take on new challenges, proving herself time and time again as she advanced within the company.
Breaking Barriers & Leading with Impact
Jennifer’s passion for mentorship, problem-solving, and driving results propelled her into leadership roles. As Orlando’s Senior Market Sales Manager, she now plays a pivotal role in shaping the success of her course partners, helping golf courses maximize their potential through innovative solutions.
However, her journey hasn’t been without obstacles. Like many women in the golf industry, she faced the challenge of breaking through traditional perceptions. Early in her career, she found that she had to work harder to establish credibility with course partners. Rather than letting this discourage her, Jennifer leaned into her strengths—delivering results, demonstrating knowledge, and proving her leadership through action. Over time, her expertise and consistency earned the respect and trust of those she worked with, fostering strong and lasting relationships.
Advice for Women in Golf
For women looking to succeed in the golf business, Jennifer has one key piece of advice: never underestimate the value of your voice.
“Your thoughts and opinions matter more than you think,” she says. “Never hold back from speaking up out of fear of judgment. Your perspective could be the one that sparks change, inspires others, or brings a fresh idea to the table. Confidence comes with practice, so start small, trust yourself, and remember that your voice deserves to be heard just as much as anyone else’s.”
The Future of Women in Golf
Jennifer is optimistic about the evolving role of women in the golf industry. Over the next decade, she envisions more women stepping into leadership positions across all areas, from course operations and instruction to media and sponsorships. As more female executives, course managers, and innovators enter the industry, they will help shape a more inclusive and forward-thinking golf landscape.
A Role Model in Leadership
When it comes to leadership, Jennifer credits her mother as her greatest inspiration. “She leads with strength, empathy, and resilience. She taught me the importance of hard work, staying composed under pressure, and always treating people with kindness and respect,” Jennifer shares. “She showed me that great leaders inspire others not just by what they say, but by what they do.”
Jennifer Funk’s journey in golf is a shining example of perseverance, leadership, and the impact of women in the industry. As she continues to grow and mentor others, she is helping pave the way for the next generation of women in golf.
Follow Jennifer Funk on Linkedin
Drive Your Career Forward with GolfNow
Passionate about golf and business? GolfNow offers exciting opportunities to grow, lead, and make a difference in the industry. Check out our openings!
