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Your partner for technology, services, and solutions that drive your golf business forward.

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Capabilities

The fundamental tools you need to succeed.

The tools from NBC Sports Next do more than just connect you to millions of golfers through our marketplaces; we also have the products you need to manage and grow your golf course operation.

Marketing

Best-in-class tools to tell your course’s unique story.

Our marketing solutions give you the ability to stay in contact with your golfers and keep them coming back time and again.

Golf Course Management Solutions - Consulting

Consulting

The tools you’ll need to manage your brand, expenses, resources and revenue.

Get the most out of our marketplace and technology solutions with the resources to maximize your returns.

Group Purchasing

Our group purchasing program delivers bottom-line savings.

What began as a way to bring our parent company’s buying power to your food and beverage purchases has expanded into new categories, including golf course equipment, golf course agronomy and landscaping, technology, food and beverage and many more.

Golf Course Management Solutions - Group Purchasing

Why choose NBC Sports Next for your Business?

11000 +

Golf course partners worldwide.

3000000 +

Registered GolfNow Users.

850000

Golfer Reviews of 14,750 Courses Worldwide.

955

MM in revenue for course partners in 2022

The Latest From The The Approach

Operator Stories

Breaking Barriers and Building Community: Course Operator Kyle Demeter’s Journey In Golf

March 3, 2025

March is Celebrating Women in Golf Month, and we’re shining a spotlight on the women making an impact in the sport. Throughout this series, we’ll share inspiring stories of our course partners and advocates who are shaping the future of golf. From breaking barriers to creating inclusive opportunities, these women are driving change and encouraging…

Videos

How Charlie Yates Golf Course is finding success with ATHENΛ

January 29, 2025

Hear how ATHENΛ is driving change at Charlie Yates Golf Course. Introducing ATHENΛ–the smartest way to price your tee times. ATHENΛ puts you in control, empowering courses with the smartest and most comprehensive approach to making business decisions. Hear from Charlie Yates Golf Course General Manager, Cameron Lilly, on how ATHENΛ has helped to transform…

News

GolfNow Announces New Athena Technology for Golf Courses, Ushering in a New Era for Revenue Optimization

January 22, 2025

Introducing Athena. GolfNow will Showcase Athena Technology This Week at 2025 PGA Show in Orlando.