GOLF Business Solutions debuts—tech, marketing and more

An idea whose time clearly had come GOLF Business Solutions was unveiled recently and makes its official debut at this week’s PGA Merchandise Show. Driving its development was a simple rationale: The services offered to businesses by a collection of brands within NBC Sports Group’s golf portfolio had grown so diverse and extensive that a new framework was needed to present and deliver them most effectively.

Comprehensive, sophisticated and already well-accepted in the marketplace, the units that make up GOLF Business Solutions are now more readily accessible and better positioned to drive success for any business seeking to connect with the sport of golf.

GOLFNOW, GOLF Advisor, Revolution GOLF, GOLF Academy and GOLF Am Tour will now pursue their respective missions under a streamlined and synergistic structure.

These best-in-class providers will cover the spectrum, serving virtually any need within golf, including technology and operations, brand management, advertising, sponsorships, event planning and management, content development, and more.

It’s a decisive upgrade for partner companies, which include golf facilities, golf instructors, marketers of golf products, golf event planners, golf hospitality and tourism companies, as well as any business seeking TV and digital exposure through partnerships, advertising, sponsorships, content integration.

One of the primary points of connection for customers of GOLF Business Solutions will be a new website, Easily navigated, it will feature information on a broad spectrum of services relevant to various customer categories.

The new website’s many features also will include The Index, with its compelling and timely business-to-business editorial content. This tailored content for golf industry professionals will include informational tips, best practices, online learning series, white papers, podcasts and video, including roundtable discussions featuring leaders from all segments of the industry.