Just having a booking engine in place won’t ensure that you’re optimizing traffic towards your online tee times. Our leaders in inventory management have put together some key tips to help your course do just that. Here are six options to help you incentivize your online tee times while maximizing your revenue in the process. Ready to get started?
Maximizing The Customer Experience
At any time, the golf shop can become a busy place, giving your team a ton to do, from helping golfers check in to juggling calls as the phone rings off the hook. By encouraging golfers to book tee times on your booking engine and course website, you can allocate more time to create a great customer experience in-person both in and out of your golf shop.
View the booking engine tip on customer experience here
Increasing Your Website Exposure
Working to draw more traffic to your website can do a lot more than just help fill your tee sheet. It gives an extra showcase to everything at your facility to existing and potential golfers, from your restaurant to clubhouse and course.
View the booking engine tip on website growth here
The Importance of Data Capture
If a large portion of your bookings are limited to the phone, you could be missing out on great customer data. It’s importance can not be stressed enough. With an online booking, you can see who is reserving tee times at your course and prep yourself to deliver communications in effort to get them back for a second or third time.
View the booking engine tip on data capture here
Increasing Your Phone Rates
You can make your online price the best option without having to discount it. By increasing your rates of phone bookings, you can encourage golfers to book online, while not having to lower your prices.
View the booking engine tip for phone rates here
Incentivize with Online Loyalty Programs
Increasing phone rates isn’t the only way to incentivize booking online without having to discount your rates. By creating an online loyalty program, you can give your golfers a reason to look online and keep coming back for more.
View the booking engine tip on loyalty programs here
Driving Bookings with Voicemail
After hours could prove to be a gap for your course. By setting up a voicemail that directs golfers to book online around the clock, you can cover your bases and always ensure that traffic is directing golfers to book where you want them to.
View the booking engine tip on voicemail messages here