Modern, Digital Membership Designed to Better Connect Golfers to the Sport
A new digital membership delivering comprehensive benefits tailored to the modern golfer’s lifestyle was launched earlier this week with the help of global golf superstar Rory McIlroy. GOLFPASS, a first-of-its-kind, direct-to-consumer subscription program, offers opportunities to play more golf, comprehensive tools to improve any golfer’s game; high-quality video content; and enhanced shopping and travel experiences. GOLFPASS is the product of two years of development and collaboration between Rory McIlroy Inc. and NBC Sports Group.
Through guest appearances on several shows during a whirlwind media tour of New York City, including The Tonight Show Starring Jimmy Fallon, McIlroy introduced GOLFPASS to a national television audience, giving golfers their first introduction to GOLFPASS.
“Golf has been a constant in my life, a passion I share with millions of others. Creating GOLFPASS with NBC Sports was driven by my desire to enrich the golf experience for fans all around the world,” said McIlroy. “Arnold Palmer showed tremendous vision when founding GOLF Channel in 1995 and it now stands as a significant part of his legacy. I have the utmost respect for the impact he made on the game and I will carry that spirit forward by helping to lead our sport into its digital future with GOLFPASS.”
“GOLFPASS is designed to make golf more accessible and fun using NBC Sports’ portfolio of golf tech and services that help better connect golfers to the sport. Whether it’s video instruction from the best coaches in the world or enhancing the golf experience on and off the course, GOLFPASS adds tremendous value for golfers,” said Mike McCarley, president, GOLF, NBC Sports. “Rory is the perfect partner for GOLFPASS, not only because he’s an approachable, genuine and global ambassador for golf – much in the same way Mr. Palmer was – he’s also eager to modernize how golfers engage with the sport in their daily lives, whether watching a screen or with a club in their hand.”
GOLFPASS perks and benefits span five pillars – Play, Learn, Watch, Travel and Shop – which are the most frequent ways golfers engage with the sport. A GOLFPASS membership – $9.99 per month or $99 per year – is unmatched and available today via www.golfpass.com and soon via connected TV, and iOS and Android apps. Memberships tailored for the U.K., Ireland and Australia will launch in the coming months.