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Your partner for technology, services, and solutions that drive your golf business forward.

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Capabilities

The fundamental tools you need to succeed.

The tools from NBC Sports Next do more than just connect you to millions of golfers through our marketplaces; we also have the products you need to manage and grow your golf course operation.

Marketing

Best-in-class tools to tell your course’s unique story.

Our marketing solutions give you the ability to stay in contact with your golfers and keep them coming back time and again.

Golf Course Management Solutions - Consulting

Consulting

The tools you’ll need to manage your brand, expenses, resources and revenue.

Get the most out of our marketplace and technology solutions with the resources to maximize your returns.

Group Purchasing

Our group purchasing program delivers bottom-line savings.

What began as a way to bring our parent company’s buying power to your food and beverage purchases has expanded into new categories, including golf course equipment, golf course agronomy and landscaping, technology, food and beverage and many more.

Golf Course Management Solutions - Group Purchasing

Why choose NBC Sports Next for your Business?

11000 +

Golf course partners worldwide.

3000000 +

Registered GolfNow Users.

850000

Golfer Reviews of 14,750 Courses Worldwide.

955

MM in revenue for course partners in 2022

The Latest From The The Approach

Operator Stories

From Beverage Cart to Operations Manager: Merrick Parker’s Legacy of Resilience in Golf

March 31, 2025

March is Celebrating Women in Golf Month, a time to honor the incredible women who are making a difference in the golf industry. This month, we are proud to spotlight Merrick Parker, Operations Manager at City of Atlanta Golf Courses, whose remarkable journey showcases the power of passion, determination, and leadership. Merrick’s rise from beginner…

Best Practices

2025 Season Opener Checklist: Get your course ready

March 28, 2025

Spring is here and golf enthusiasts know what that means–a fresh, new season of golf is here! As golfers gather their irons and courses prepare the greens for another great golfing season, we’re here to help set your course up for success. We’ve created a new, free opening checklist so you can ensure a smooth…

Operator Stories

Answering the Call: From Player to Owner, Melissa Yeazell Inspires the Next Generation of Women in Golf 

March 27, 2025

March is Celebrating Women in Golf Month, and we’re shining a spotlight on the women making an impact in the sport. Throughout this series, we’re sharing inspiring stories of our course partners and advocates who are shaping the future of golf. From breaking barriers to creating inclusive opportunities, these women are driving change and encouraging…