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Your partner for technology, services, and solutions that drive your golf business forward.

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The fundamental tools you need to succeed.

The tools from NBC Sports Next do more than just connect you to millions of golfers through our marketplaces; we also have the products you need to manage and grow your golf course operation.


Best-in-class tools to tell your course’s unique story.

Our marketing solutions give you the ability to stay in contact with your golfers and keep them coming back time and again.

Golf Course Management Solutions - Consulting


The tools you’ll need to manage your brand, expenses, resources and revenue.

Get the most out of our marketplace and technology solutions with the resources to maximize your returns.

Group Purchasing

Our group purchasing program delivers bottom-line savings.

What began as a way to bring our parent company’s buying power to your food and beverage purchases has expanded into new categories, including golf course equipment, golf course agronomy and landscaping, technology, food and beverage and many more.

Golf Course Management Solutions - Group Purchasing

Why choose NBC Sports Next for your Business?

11000 +

Golf course partners worldwide.

3000000 +

Registered GolfNow Users.


Golfer Reviews of 14,750 Courses Worldwide.


MM in revenue for course partners in 2022

The Latest From The The Approach

Golf Industry News

Four Golf Industry Trends You Need to Know

June 18, 2024

The golf industry is constantly growing and evolving, with today’s avid golfers ensuring its longevity and place within competitive and recreational sports. The game that we all love has never been more popular. Since the playing boom in 2020, golf has been steadily growing in popularity with total golf participation eclipsing 40 million in the…

Best Practices

Season Opener Checklist: Get your course ready

April 10, 2024

With a new and exciting season of golf is just around the corner, we know you’re just as eager as your golfers to get back out on the green! To help set you up for success, we’ve created a free opening checklist so you can ensure a smooth start this golf season for your course…


Customer Stories: The City of Winter Park

April 8, 2024

How the City of Winter Park manages multiple golf courses seamlessly Managing multiple golf courses, as Golf Division Operations Manager for the City of Winter Park, Gregg Pascale knows well, is no easy task. Located near Orlando, Florida, local favorite golf courses Winter Park 9 and Winter Pines are a golfer’s dream. But keeping operations…